Understanding the Consumer: An Oreo Case Study
Oreo's Globalization Problem With more than 25 million Oreos eaten every day in America, It is no secret that Oreos are America's...
Changing the Business Landscape through E-Commerce
Amazon homepage; a website that is changing the online consumer market People around the world, including myself and the author of this...
Instagram is the Key to Strong Brand Identity
This article, posted on Forbes, takes an in-depth analysis of the effects of Instagram on brand identity. If there is anything I have...
